Why Snapchat should be a “major key” to your marketing mix.

People are often surprised when I answer “Snapchat, by far” to the question “What channel are you seeing the most return on with your students?”. While the majority of my work is dealing with the student demographic as my target audience I can say that I advise most clients to jump on the platform if they’re looking to go after the Gen-Y or Gen-Z market at all. The response I get usually outlines how can it be when there’s little to no return and it’s hard to measure. While I’m…

Teens Aren’t Leaving Facebook. They just don’t care to use it how you want them to.

This has become a pet peeve of mine over the last little while, as someone who works in social media from a strategic perspective, I’m seeing colleagues of mine in the field report that teens are leaving Facebook. When there are 1 billion people on the network, indeed there will be some exodus, however this is not the case that many marketers are making it out to be. Let me be blunt, teens are not leaving Facebook, teens just don’t care to interact with your page the way you want…

The Art of the Side Hustle

There seems to be a common denominator amongst my Gen-Y peers that I personally believe promotes success at this junction in their young careers. Everyone who has a budding professional career also has something going on on the side. It may not be significant, it might be a small blog they run for fun, it might be a DJ gig a few nights a week but there’s something outside of the “9–5” that occupies a portion of their time and mindshare. Now this hasn’t been a recent observation, but rather…

The art of selling is one of the most overlooked and under appreciated skills

I was in a meeting with the president of Ryerson University, Sheldon Levy, earlier this week. In describing his job he mentioned that the majority of his day consists of selling Ryerson to a variety of interest groups. Whether it be to government officials, fellow presidents or potential donors, selling is the skill he utilizes most. At the top of the totem pole, a salesman is not usually what you expect but what people don’t realize is that sales is at the core of almost everyone’s job at any company….

Why I’ve Dropped Digital Strategist From Job Title

While I’ve been utilizing social media far before Facebook and Twitter to advertise businesses and grow my clients’ profiles, I never imagined that there would be entire jobs dedicated towards using these technologies. When I talk about social media “back in the day” I’m not talking about MySpace or Hi5, I’m talking about IRC and bulletin boards, the OG social networks. Given that I’m only 26, my “back in the day” is very different than that of most senior level marketing professionals in my industry. But using social media and…

3 Things to Consider Before Retweeting

Will my followers gain value from this? — This is the most important question I ask before hitting the button for myself or for a client. Think of your follower base, would they gain some information, perspective or insight from this tweet? Don’t always think about your user base as a whole, as someone who works in the education field tweeting something about student affairs or admissions related would benefit many of my colleagues but won’t necessarily connect with the fellow DJ’s I have on my list and that’s ok. Does this…

Should you be using Facebook hashtags?

As expected, Facebook recently launched their own hashtag feature to combat what may be Twitter’s most popular feature. The question that has been filling my inbox over the last few weeks has been whether or not to adopt Facebook hashtagging the same way we have embraced the practice on Twitter. To be honest, I think most people and brands are using twitter hashtags incorrectly as it is, but they can be very powerful if used correctly (ie. chats, strategic campaigns, events). The problem with Facebook hashtags: people aren’t using them….

4 Things I’ve Learned After Owning a Company for a Year

I’ve owned multiple ventures since I was 15 years old, however they have all been sole proprietorships, once in awhile I’d bring on a small team on a project basis. In the fall of 2012, my business partner (Hamza Khan) and I came together and decided we could fuse our respective freelance companies to tackle a niche market with our unique skill set in HigherEd. 365 days ago, after months of branding sessions and finding a few dedicated individuals we launched Splash Effect . I can’t even explain how amazing the…

Ryerson Memes

I have to kick-off this relaunch and this seemed like the perfect kickstart. The explosion of the Ryerson Memes Facebook Fan Page has been pretty hard to ignore! While I’m a few years removed from being a student I can relate to every single post that shows up on the wall and my news feed is plastered with shared pictures from this page. I felt like I did a really solid job building the RU Student Life Facebook brand, growing the fans up to about 3000 before I moved to UAR…

TDSB Presentation

I was recently invited to speak to at the Toronto District School Board’s Guidance Counsellor development day by a colleague of mine. Now although I was in Marketing I was never one to jump to the front for presentations, I’m a pretty shy dude unless I get to know you. The presentation was described to me initially as a 20 minute overview of how your using social media in higher-ed which would be part of a larger presso. “Pretty easy” I thought, I started collecting data on what I was…